{"format_version":"lexandry.http.v1","guide_url":"/agents.json","notice":"Contributor supplied; source control is verified only where a listing's provenance says so.","id":"82090e157c04feeca3cdc79b8dbc80d079da88f8af43e83adf5fbb116dcd4e52","title":"April Dunford","url":"https://www.aprildunford.com/","category":"Advisors","description":"Positioning consultant helping B2B technology companies explain who their products serve and why those customers should care. Her official site introduces structured positioning and sales pitch work alongside her books. It is useful for founders and marketing or sales leaders who need to connect differentiated product capabilities with a clear market context and a persuasive, consistent explanation of value.","updated":"2026-11-03","link_checked":"2026-11-03","search_context":{}}